FAQs & Terminology

Executive Ally is a company built to support women’s full professional lives—through learning, practice, and community.

We design experiences that help women grow with confidence, clarity, and connection as they navigate different phases of their careers. Our approach combines grounded frameworks, real-world scenarios, reflection, and AI-enabled practice—without hype, pressure, or performative advice. Executive Ally is intentionally growing in a thoughtful, focused way. We’re starting with a small set of offerings and will continue to evolve based on what genuinely supports our learners.

Executive Ally designs learning programs made up of courses that meet women where they are during specific periods or transitions in their professional lives. Rather than offering one-size-fits-all leadership content, each learning program is designed around a particular moment, challenge, or growth phase women commonly experience at work.

Learning takes place on our website. Practice and application are supported through the GrowthAlly™ app.

• Moving away from fear-based habits like overthinking, perfectionism, or self-doubt
• Building clarity and confidence through reflection and action
• Learning through experience rather than pressure

This philosophy shows up across our learning programs and is explored in depth in the first course within SheAscends™.

Executive Ally learning programs are structured learning journeys designed around specific stages or transitions in a woman’s career.

• One or more self-paced courses completed on the website
• Optional AI-enabled practice in the GrowthAlly™ app
• Reflection tools and a supportive learning community

Our first learning program is SheAscends™. SheAscends is designed for women early in their careers or early in a career pivot—a period when confidence, clarity, and how you show up with others matter deeply.

SheAscends™ is Executive Ally’s first learning program, focused on helping women early in their leadership journey build foundational habits for navigating complexity, strengthening confidence, and leading with presence. You don’t need a formal leadership title or years of experience to benefit.

• Early in their careers
• Stepping into new responsibilities
• Navigating a career pivot
• Beginning to see themselves as leaders

The program is built to meet you where you are and grow with you.

No. SheAscends is a learning experience, not therapy or one-on-one coaching. It focuses on leadership mindset, practical frameworks, reflection, and applied practice in a supportive, non-clinical environment.

Growth Mindset for Emerging Women Leaders is the first course within the SheAscends™ learning program.

• Recognize fear-based patterns
• Build clarity and confidence
• Navigate interpersonal dynamics
• Take more intentional action

• Story-driven scenarios
• Guided reflections
• Milestone-based learning
• Optional AI-enabled practice conversations
• Downloadable roadmap and tools

Most learners complete the course in 2–3 hours, but it is fully self-paced.

When you join SheAscends™, you receive a full suite of learning, practice, and community support:

• A Clear, Milestone-Based Learning Journey: Move through core leadership themes with guided reflection, storytelling, and practical insights.
• The Executive Ally Website Experience: Access all course content—videos, readings, reflections, and downloads—directly on the website.
• The GrowthAlly™ Practice App: Track progress, earn milestone badges, and practice what you’re learning through AI-enabled scenarios.
• AI-Driven Practice Scenarios: Engage in role-play with realistic workplace characters (including Mark, Lisa, and David) to practice navigating pushback, tension, and communication challenges.
• A Private, Supportive Community: A curated community space with emoji-only reactions—designed for encouragement, not critique.
• Grounded Tools for Real Leadership: Practical strategies and prompts to help you prepare for meetings, navigate tough conversations, and show up with more clarity.
• A Printable Roadmap & Long-Term Tools: Access your growth roadmap, reflection prompts, and tools you can return to long after completing the course.

GrowthAlly™ is Executive Ally’s AI-enabled practice app. It gives you a low-pressure space to practice leadership conversations and scenarios connected to your learning—so you can apply insights before real situations happen.

GrowthAlly supports practice across Executive Ally learning programs, including SheAscends™. You’ll:

• practice with stakeholders you encountered during the course
• explore additional scenarios that apply course learnings in new contexts
• try different approaches and reflect on outcomes

No. There are no grades, scores, or rankings. At the end of your practice session, the app will provide you coaching via an embedded feedback feature. GrowthAlly is designed for experimentation, reflection, and learning—not performance or evaluation.

No. All course content is available on the website. The app enhances the experience by providing:

• AI-enabled practice conversations
• additional scenarios beyond the course
• milestone badges and progress tracking
• a mobile-friendly practice experience

You can find the app in the Apple Store by searching for "Growth Ally." It will be available in the Google Play Store soon. To use the app, you will need to set up an account using your email.

Yes. The GrowthAlly™ app is free. The Executive Ally Company will update its practice content with each new course added to our learning programs.

Yes. Your progress syncs automatically across supported devices.

GrowthAlly is designed to provide a safe, low-pressure space to practice real-world scenarios inspired by Executive Ally learning programs. The app is free to download in the Apple store, but the app is designed to provide meaningful practice to learners who have taken the related Executive Ally course. This will provide the most value to learners.

Yes. The Growth Mindset course is available for free through February 28.

Starting March 1, the Growth Mindset course will be available for purchase at $157.

Yes. Learners who take the Growth Mindset course for free during the launch period will receive 15% off their next Executive Ally purchase.

All purchases occur exclusively on the Executive Ally website. We do not sell courses, subscriptions, or paid features inside the GrowthAlly™ app or through any other vendor.

No. The GrowthAlly™ app does not include in-app purchases, subscriptions, or payment flows. All purchases take place via the Executive Ally website.

The app provides access to practice experiences only, associated with learning programs you’ve already purchased on the website. Course videos, readings, and downloadable materials are accessed on the website—not in the app.

We offer a 7-day refund window so you can explore the course and decide if it’s the right fit. Refund requests must be submitted within 7 calendar days of first accessing the course and are subject to the eligibility conditions below. No refunds are issued more than six (6) months after purchase under any circumstances.

“First access” refers to the first time you log in and begin the course—such as opening the first module or unlocking course content. The 7-day refund window begins at that point.

To be eligible:

• the request must be submitted within 7 calendar days of first access
• no more than two (2) course modules may be completed
• no downloadable materials may have been accessed or downloaded
• the request must be made within six (6) months of purchase

Our courses include proprietary frameworks, tools, and intellectual property. Once you download materials, you have our content in your possession and it is no longer returnable given the digital nature of the material.

Email support@executiveallyco.com with:

• your full name
• the email address used to enroll

If eligible, we’ll confirm approval and process the refund.

Once a refund is issued:

• course access is revoked
• GrowthAlly™ app access is removed
• saved progress and activity are no longer available

Email support@executiveally.com anytime. We aim to respond within 1–2 business days. This timeframe is based on our currently small scale.

Executive Ally is a new business with a very small team, and many of us are building this alongside full-time roles. We’ve intentionally designed a focused, email-based support model so we can respond thoughtfully and consistently—without overextending the experience. As more learners move through Executive Ally and SheAscends™, we’ll continue maturing our support infrastructure based on real needs and feedback.

We work with organizations on a case-by-case basis. If you’re interested in using Executive Ally programs within your organization or exploring licensing options, please contact sales@executiveallyco.com.

Team-based options are considered case-by-case. If you’re interested in team pricing or group participation, please reach out to sales@executiveallyco.com so we can learn more about your goals.

Executive Ally does not currently offer certifications or continuing education (CE) credits. Our focus is on practical leadership growth, reflection, and application.

Currently, Executive Ally learning experiences are fully self-paced. If there is demand, we intend to explore live, hybrid, or in-person options in the future, while preserving the same thoughtful learning experience.

Yes—we welcome thoughtful feedback. If you have ideas for improving the experience, future programs, or practice scenarios, please email support@executiveally.co. While we can’t implement every suggestion, learner feedback plays an important role in how Executive Ally evolves.

The company and learning ecosystem.

Executive Ally designs learning programs, tools, and practice experiences to support women’s full professional lives. Everything else on this page (SheAscends™, GrowthAlly™, courses) sits within Executive Ally.

A structured learning journey designed around a specific period or transition in a woman’s professional life.

Each learning program may include:

• one or more courses on the website
• optional practice in the GrowthAlly™ app
• reflection tools and community support

SheAscends™ is Executive Ally’s first learning program.

A specific learning experience within a learning program.

Courses are completed on the Executive Ally website and include learning content such as stories, reflections, tools, and downloadable materials.

Growth Mindset for Emerging Women Leaders is the first course within SheAscends™.

Executive Ally’s first learning program.

SheAscends™ is designed for women early in their leadership journey—whether early in their careers or early in a career pivot. It focuses on building foundational habits for clarity, confidence, and presence.

A core philosophy and a course.

At Executive Ally, growth mindset refers to moving away from fear-based habits (like overthinking, perfectionism, or self-doubt) and toward clarity, intentional action, and learning through experience.

It is both:

• an underlying philosophy across Executive Ally programs
• the focus of the first SheAscends™ course

It is informed by Dr. Carol Dweck’s research on growth mindset and complemented by Executive Ally’s original research, along with insights gathered through focus groups and surveys.

Executive Ally’s AI-enabled practice app.

GrowthAlly™ is where you practice leadership conversations and scenarios connected to your learning. It complements the courses on the website by giving you a low-pressure space to apply what you’re learning before real situations happen.

The app is free to download, but meaningful practice experiences are available to learners enrolled in an Executive Ally program.

Guided, AI-enabled conversations designed to simulate real workplace situations.

Practice scenarios allow you to:

• rehearse conversations
• try different approaches
• explore outcomes
• reflect on what works

They are designed for learning—not evaluation.

The characters, roles, or perspectives you interact with during practice.

Stakeholders represent real workplace dynamics (such as peers, managers, partners, or collaborators) and help you practice navigating different viewpoints and power dynamics.

A core Executive Ally concept.

Me + 1 refers to grounding in your own strengths while intentionally seeking perspective from a trusted ally. It emphasizes learning through relationship and reflection, not going it alone.

A core Executive Ally concept.

Us focuses on navigating interpersonal dynamics—such as resistance, misalignment, and collaboration—by understanding others’ perspectives and the broader system you’re operating in.

A core Executive Ally concept.

Beyond Us is about envisioning what’s possible when trust, collaboration, and shared momentum are built—moving beyond individual effort to collective impact.

Visual markers of progress within a course or practice experience.

Milestones are designed to support reflection and momentum—not competition or comparison.

A private, moderated space for learners enrolled in SheAscends™.

The community uses emoji-only reactions and is intentionally designed for encouragement, reflection, and shared growth—not critique or debate.

A limited period during which a course is available at no cost.

For the Growth Mindset course, the free access window runs through February 28. Learners who enroll during this period retain access even after the course becomes paid.

Two distinct but connected parts of the experience.

Learning happens on the website through courses. Practice happens in the GrowthAlly™ app through scenarios and reflection.

Both work together, but serve different purposes.

Help provided by the Executive Ally team via support@executiveallyco.com.

Support is currently offered via email and is intentionally designed to be thoughtful and consistent. We aim to respond within 1–2 business days.